Product Design with an Engineering mindset

Solving complex journeys with business-driven design. Architecting scalable ecosystems for market leaders like Riachuelo and Havan, impacting over $300M+ in transactions.

Let's talk business

Product Design with an Engineering mindset

Solving complex journeys with business-driven design. Architecting scalable ecosystems for market leaders like Riachuelo and Havan, impacting over $300M+ in transactions.

Let's talk business

Work

A curated selection of projects focused on conversion optimization, and scaling global brands through design excellence

Architecting a Multi-brand Design System.

My philosophy

Design is not a department.
It’s a governance.

I believe that elite design must be code-ready.

My process, the Connection Thesis, ensures that business requirements are translated into scalable systems that engineers love to build. No friction, just performance.

Product Design with an Engineering mindset

Product Design with an Engineering mindset

A curated selection of projects focused on conversion optimization, and scaling global brands through design excellence

Design is not a department.It’s a governance.I believe that elite design must be code-ready.My process, the Connection Thesis, ensures that business requirements are translated into scalable systems that engineers love to build. No friction, just performance.

Design is not a department.
It’s a governance.

I believe that elite design must be code-ready.

My process, the Connection Thesis, ensures that business requirements are translated into scalable systems that engineers love to build. No friction, just performance.